Identity System
Feelthentic is a group of bilingual Latinx/e licensed clinical psychologists based in New York, Florida and Puerto Rico that offer their services via telehealth. They were looking for branding experts to guide them in the process of creating their identity. Since their services are only offered online, visually, they wanted their patients to feel a sense of authenticity, peacefulness and serenity when visiting their platforms.
Solution
To achieve the feeling of authenticity and peacefulness we created an icon gives us an opening into our core, and reminds us to maintain our authentic self, despite the circumstances around us. Using bright colors and wave-like lines we are drawn to the tropics with an elegant undertone and simplicity. The selection of colors was also an important factor when designing the brand. Pastels and the use of gradients help convey a sense of calmness and serenity.
The psychologist’s main goal with Feelthentic is to help their patients heal and take the steps towards becoming their authentic selves at their convenience and preferred language.
This group of doctors and its founders are from Puerto Rico, this was an important factor when developing the brand. The selection of colors like yellows, oranges and blues were inspired by elements of nature that remind us of home and paradise, an authentic feeling characteristic of the Latin culture.
Goals/Strategy
Our goal was to create a brand identity that conveyed a sense of authenticity and peacefulness through colors and elements from the tropics that represent the home of the group of psychologists that work at Feelthentic.
Flight Crew (Creative Team):
Yeiniz Nevarez, Humberto Torres, Alberto Cardona, Roberto Martinez, Alexandra Ramirez, Pedro Medina Leandry
Created:
2022
